Zeolite is composed of a unique group of minerals with a naturally-occurring negative charge, organized in a honeycombed matrix. This gives Zeolite the ability to attract and trap into the cage like structure, heavy metals and toxins. Zeolite is formed from ash deposits originating from ancient volcanic eruptions into neighboring seas and lakes.

Zeolite first entered the public’s attention when it was baked into bread and cookies in Russia following the Chernobyl Nuclear Power Plant disaster.

It was also added to dairy cow feed to bind to contaminants such as Strontium and Plutonium.

There are many types of Zeolite. The type meant for human consumption is called Clinoptilolite. Animal Element has an exclusive distribution deal with the purest source of Clinoptilolite in the world. This source is 95% pure. Typical purity from other mines in the United States is between 55% and 80%.

Zeolite Myths

There is a lot of misinformation about Zeolite. One popular company talks about a proprietary "cleaning" process that is used. This is because they are sourcing their Zeolite from a mine with lower purity ratings. Another company lists their Zeolite as Organic. There is no such thing as Organic Zeolite. Organic designations are regulated by the USDA and does not include minerals like Zeolite but it does sound fancy!

Don't let other companies fool you, irregardless of the source. Zeolite is not an expensive ingredient but it is very effective.

Kelp is an amazing plant. Our organic Kelp contains over 60 minerals, 17 complex amino acids and a vitamin complex. Most important for detoxification is its Sodium Alginate content.

Sodium Alginate may help prevent the absorption of toxic metals like mercury, cadmium and plutonium.
"The alginates have been shown to bind tightly to strontium, barium, cadmium and radium so that these toxins pass out of the body with little or no absorption. It also binds with lead, but not as completely."

Diatomaceous Earth (D.E.) is the fossilized remains of hard shelled, one celled plants called Diatoms. There is evidence to show that D.E. can control parasites. ₄ It does this through a purely physical means. It's sharp edges cut and subsequently dehydrate parasites.

Parasites also tend to scavage heavy metals and toxins, which is good, but when they die those toxins can be released. This is why we've included Kelp and Zeolite.

Toxins have a tendency to get embedded in deep tissue where substantial blood may not always easily reach. _{2 3}

Hawthorn acts as a vasodilator, increasing blood supply to the heat and improving circulation to the extremeities. The main phytochemical that is of interest in Hawthorn is Vitexin. We test and source Hawthorn with the highest standardized levels of Vitexin possible.
 

The most common use of Red Raspberry leaf is for hormonal support for mares. The main phytochemical of interest to us in Red Raspberry Leaf is Ellagic Acid.

The antiproliferative properties of ellagic acid are due to its ability to directly inhibit the DNA binding of certain carcinogens, including nitrosamines ₅₆ and polycyclic aromatic hydrocarbons.₇  As with other polyphenol antioxidants, ellagic acid has a chemoprotective effect in cellular models by reducing oxidative stress.₈

Hyaluronic Acid (also called Hyaluronan) is an important component of articular cartilage.
Hyaluronic Acid (HA) is a component of connective tissue whose function is to cushion and lubricate. Many biological factors, such as growth factors, cytokines, and eicosanoids and so on, are generated in the inflammation process. These factors are necessary for the subsequent steps of wound healing due to their roles in promoting migration of inflammatory cells, fibroblasts and endothelial cells into the wound site.

The wound tissue in the early inflammatory phase of wound repair is abounding with HA, probably a reflection of increased synthesis. HA acts as a promoter of early inflammation, which is crucial in the whole skin wound healing process.